Product Highlights

Little Adi + Co

May 7, 2014

I am so thrilled to introduce to you the coolest Lil T’s around and the heart and soul behind the buss, Adrianne Betz of Little Adi +Co. I discovered her rad graphic T’s on Instagram and immediately knew I wanted her brand on my blog. I have had the privilege to connect with some pretty creative mom’s pursing their passion and It continuously inspires me. Just because we become mother’s never means that we can’t follow our passions and very often motherhood is what gives us the confidence to do so. I am so happy to introduce and allow a little peak into the life of Adrianne.

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1) Tell us a little bit about your family?
My husband, James and I are high school sweethearts (He was 18, I was 15). We moved to NYC together to attend college where we inevitably moved in together, hustled in our careers (He’s an epidemiologist, I was a Fashion Designer), got married in Mexico (2011) and in the Summer of 2012 moved from Brooklyn, NY to Charleston, SC to pursue a major career opportunity for my husband. I had been in the industry for a good 10 years, so although I was sad to leave, I was relieved to have been given this time to start a family and focus on being a mother and wife. We had our son, Aden Rhys in September 2013 and 6 weeks later I decided to start Little Adi. My husband is my business partner and Aden my muse. We have a 4yr old Shiba Inu, named Coba that we can’t get enough of as well.
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2)What is your biggest struggle with managing a business and being a mom?
Being a mom and running a business are more similar than you would think. Neither role ever stops. When you run your own business, it’s all you think about 24/7. Your customers expect you to answer emails within a few hours or respond to questions on Instagram almost immediately. If some needs to change their order, or has a problem, they want an immediate response. When your a mom, all that matters is your child, 24/7. Your child also needs you to respond to his needs immediately. The struggle for me is being present in the moment. I want to be “with” my child when I’m with him. I don’t want to answer emails, I don’t want to text, I don’t want to be thinking of what’s next or what needs to be done on my to do list. I’m trying very hard to make dedicated time for the business. Like only checking emails between 10-11am during his morning nap or only posting/checking Instagram once in the morning, once in the afternoon, and before I go to bed at night. When I started the business I immediately made a point to only pack+ship or sew after Aden went to bed. The thing is when you first start, you don’t realize all the little things that make the business tick day to day. If you’re not careful, they can consume you. I still struggle with all of that, but I think I’m getting better. I’m learning to get help with things that I don’t necessarily need to be in control of.
image3)What are your future goals with Little Adi +co? 
I would love to see Little Adi + Co. expand and continue to grow into a successful children’s wear business. I don’t want to promise anything, but I do see our girl product expanding soon. I also think our size range will broaden to include sizes for bigger kids. My goal for the next year is to really expand our product assortment. I want Little Adi to grow organically and stay true to who we are. I want to continue to put product out that we believe in and not just do things for the sake of doing them
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4)What advice would you give to anyone wanting to start up their own business? 
Network – get as much experience as possible. Connect with your customers – BE your customer. Honesty and originality go far. Be humble – there is always something to learn. Don’t get into it for the wrong reasons – have passion for your product, it’ll be what carries you through. Don’t compare – Do you.
And, the truest and most honest advice I can give is: There will be a time (multiple, actually) that you will want to throw in the towel. You’ll encounter those people that want to tear you down, the mean emails, the knock-offs, the people that will just sh*t on you and make you feel inadequate. It’s normal. Totally normal. It comes with the territory. Let it toughen your skin, let it show you what not to be, and always, always kill ‘em with kindness. When you have the hard days, break out what made you do this in the first place. The product, the sewing, the sketching? Pull it out, do it. Don’t let outside factors effect the state of your business.

I was so thrilled to receive our Little Adi + Co T’s! The material was incredibly soft and the design was beautiful, just as seen on the site. Ada and Miles gladly modeled for me and in my opinion did an adorable job doing so!

Miles is wearing “Be a Little Wild” 

Ada is wearing “The Tribe”

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